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Princeton NJ Non-Profit Announcements
Isles' GOTrenton! Announces Major Service Upgrades and Citywide Expansion
TRENTON, NJ - March 10, 2025 - GOTrenton!, the Northeast's first all-electric, on-demand rideshare service and a flagship initiative of Isles, Inc., today announced significant service enhancements and a citywide expansion set to launch April 15, 2025. The improvements will substantially increase accessibility and convenience for Trenton residents using the popular fare-free service.
GOTrenton! was launched in October 2023. In 2024, GOTrenton! provided more than 28,650 rides, serving nearly 40,000 total passengers while supporting over 2,000 unique users monthly. The program has become a vital transportation link for residents, with the Trenton Area Soup Kitchen, Trenton Transit Center, and Oakland Park Apartments being the most frequent pickup and drop-off locations.
"GOTrenton! is committed to providing EV mobility and access to Trenton residents," said Kep Short, GOTrenton! Director. "We meet residents' transportation needs with right-sized solutions – connecting residents with jobs, healthcare, shopping, recreation, and services while lowering tailpipe emissions and improving environmental and wellness outcomes in the city. We look forward to rolling out these upgrades next month, as they will allow us to better serve our current customers while also scaling up to offer even more residents high-quality, reliable, and clean transportation options."
Key Service Enhancements Beginning April 15:
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Expanded Coverage Area: Service will extend to include the entire city of Trenton, representing 2.5 times the current coverage area.
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Curb-to-Curb Service: On-demand service will now pick up riders at their exact location, eliminating the need to walk to fixed pickup spots.
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Vehicle Upgrades: The fleet's smaller GEM vehicles will be replaced with EV Kia Niro crossover SUVs, offering room for 5 passengers with full amenities including heat, air conditioning, highway access, and enhanced safety features.
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Customer Service Hotline: During service hours, passengers can call for assistance with the app or to request rides without a smartphone.
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Sunday Service Hours: Operations will now include Sundays from 7 a.m. to 1 p.m.
Additionally, ground has been broken for a new GOTrenton! headquarters near the Perry Street Fire Station, expected to open this summer. This centralized location will improve operational efficiency and provide Trenton residents with 24/7 access to new EV superchargers.
"Safe and affordable transportation is an issue for a growing number of residents in our community," said Peter Rose, Managing Director at Isles. "GOTrenton! continues to fill a growing need for Trenton families. Getting Trentonians to shopping, services, health care, and work is our priority. Getting them there in clean, safe, and energy efficient vehicles is even better."
GOTrenton! provides EV rideshare and van services to improve mobility for low-income residents in Trenton, increasing access to jobs, healthcare, services, shopping, and recreation. The program remains fare-free to maximize accessibility.
Isles has partnered with Circuit, which operates similar programs in other cities, to provide vehicles, manage daily operations, and hire and train local residents as drivers. With this service, GOTrenton! promotes economic revitalization, job creation, and transportation equity while addressing air quality issues caused by conventional vehicles.
In New Jersey, 42% of all greenhouse gas emissions come from the transportation sector. These emissions contribute to health issues in cities like Trenton, where residents face a disproportionately high risk of respiratory diseases. The city also continues to face challenges in accessing affordable and reliable transportation, with almost one-third of households being car-free.
About GOTrenton!
GOTrenton!, an initiative of Isles, Inc., is a groundbreaking micro-transit service designed to provide reliable, affordable, and emission-free transportation in Trenton and Mercer County. The program includes on-demand shuttles, community services vans, and EV charging infrastructure.
