Princeton NJ Events Calendar

Misty Heggeness: 'Swiftynomics: How Women Mastermind and Redefine the Economy', Princeton Public Library

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Monday March 2, 2026
6:00 PM

Misty Heggeness’s new book views pop culture through a feminist lens that illuminates how women influence and shape the economy. Swiftynomics assesses the complex economic lives of everyday American women. Through the stories of women like Taylor Swift, Beyoncé, and Dolly Parton, Misty Heggeness explores how the successes of celebrities can help us understand the central role of women in today's economy. Through extensively researched data, Heggeness reveals women's hidden contributions, aspirations, and the largely unexamined value they bring to the economy by pursuing their own ambitions. She highlights the abundance of productive activity in women’s daily lives and acknowledges their unique economic barriers. Exploring critical reforms regarding caregiving and gendered labor, this book demonstrates how women can thrive in an economy that was not built for them.

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