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Let’s Beat Breast Cancer Rally This Saturday on Hinds Plaza

September 18, 2025

WHEN: SATURDAY, SEPT 20 at 10:00 AM

'Let's Beat (the Drum for) Breast Cancer Rally'

Hinds Plaza

65 Witherspoon Street

Princeton, New Jersey 08542

WHAT LET'S BEAT BREAST CANCER RALLY Breast cancer survivors, community members, and local leaders are invited to join experts from the Physicians Committee for Responsible

Medicine, along with a unique blend of local percussionists, to "beat the drum" for breast cancer prevention in recognition of Breast Cancer Awareness Month.

WHO Positive Movement Entertainment and Stibol School of Music's dynamic drum ensembles.will be there to pump up the crowd.

Let's Beat Breast Cancer rallies, organized by the Physicians Committee, will take place in September and October in cities across the United States, including Los Angeles, Austin, and Washington, D.C. and Internationally in France, Mexico, South Africa, Thailand and more.

WHY The event's message is simple: Eating a plant-based diet and incorporating lifestyle changes can be powerful preventive medicine for breast cancer.

According to the U.S. Centers for Disease Control, approxlmately 42,00 women and 500 men in the United States die from breast cancer each year. And the disease disproportionately affects Black women, who have a higher rate of death from breast cancer than white women.

The Physicians Committee, a national nonprofit health advocacy group of more than 17,000 doctors, recommends a four-pronged approach to preventing breast cancer:

•Eat a whole food, plant-based diet.

•Exercise regularly.

•Limit alcohol.

•Maintain a healthy weight.

A recent study from the Journal of Clinical Oncology showed that eating less fat and more fruits, vegetables, and grains could help protect breast cancer survivors, too.

ASSETS VIDEO + PHOTOS for preview coverage

https://bit.ly/3t2PLC6 (ID - video is from the 2023 launch event in Indianapolis, IN + photos are from the 2023 D.C. event.)

ADDITIONAL INFO — STATS

New Survey: Majority of U.S. Women Say Their Health Care Providers Have Not Informed Them of Diet's Role in Prevention of Breast Cancer.

American Medical Association's New Resolution Encourages Physicians to Discuss the Connection.

Up slightly from 16% last year, only 19% of women say a health care provider has discussed with them nutrition's role in breast cancer risk in a new Physicians Committee for Responsible Medicine/Morning Consult survey. However, fewer of those same women specifically mention diet this year when asked what steps they're aware of that women can take to lower their chances of developing breast cancer.

With Breast Cancer Awareness Month approaching in October, the nationwide online poll was conducted among 2,022 U.S. women.

Dr. Kristi Funk, a breast cancer surgeon and leading prevention expert from Los Angeles, said, "It's clear that most women are still unaware of the lifesaving message that what they eat and drink is directly correlated to their chances of developing breast cancer."

A new American Medical Association breast cancer prevention policy is a great step toward connecting that divide, Dr. Funk said. Adopted in June to educate the public about the benefits of lifestyle changes that may reduce breast cancer risk, including engaging in regular physical activity, maintaining a healthy body weight, eating a healthy plant-based diet, and limiting alcohol intake, it also encourages physicians to regularly discuss with their patients lifestyle changes that may reduce cancer risk.

Results of the new survey also show:

• There was a slight decrease in the number of women who are aware of the role diet plays in breast cancer risk—25% in 2025, down from 28% in 2024.

•Eating fruits and vegetables remains the most frequently mentioned dietary habit for reducing breast cancer risk. When asked openly, 24% of women (up from 23%) mention vegetables, and 17% (up from 16%) mention fruits as contributing to breast cancer risk reduction. However, far fewer mentioned avoiding processed meats or limiting fats. Notably, only 1% mentioned plant-based, vegan, or vegetarian diets as potential preventive measures, highlighting a continuing gap in awareness.

There was a 4% increase in the percentage of women who correctly identified that high soy consumption reduces breast cancer risk. The notion that soy products are associated with increased risk is a myth that has been widely and mistakenly promoted, according to a 2017 study involving more than 6,000 women with breast cancer. Research findings show that eating soy foods like tofu, tempeh, and soy milk has a protective effect against breast cancer.

For more information on the steps women can take to decrease their chances of developing breast cancer and to find a rally near you, visit www.LetsBeatBreastCancer.org

ABOUT PCRM

Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit health organization that promotes preventive medicine, conducts clinical research, and encourages higher standards of ethics and effectiveness in research and medical training.

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