Princeton NJ Events Calendar

Free LIVE Webinar - "Marketing Strategy"

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Wednesday August 12, 2020
10:00 AM - 11:30 AM

"Marketing Strategy" is Part 2 of the four-part Business Survival Series being presented by Mercer County and UCEDC, in partnership with the Small Business Development Center at The College of New Jersey and Princeton Mercer Regional Chamber, to help Mercer County businesses rebound from the COVID-19 crisis. This workshop will review the basic principles of marketing strategy, and the application of the "4Ps of marketing," SWOT analysis and target marketing, as well as assist in making effective local advertising choices, including social media, as part of a complete digital marketing plan.

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