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Summer Camps Announcements

Junior Business Academy at ESF Camps

Bryn Mawr, PA (May 2, 2017) – ESF Camps and Programs and the Jack Welch Management Institute, one of the Top Global Online MBA Programs for 2017 as named by both Princeton Review and CEO Magazine,  are teaming up this summer to launch the Junior Business Academy to help young future entrepreneurs ignite their inner spark to learn, create and lead.

 

The Academy will be offered at The Lawrenceville School. The Junior Business Academy instills an entrepreneurial mindset in fifth through eighth graders while helping them build a personal foundation to become innovative business leaders.

Campers can participate in The Perfect Pitch: Marketing, Advertising, and Business Communication and Restaurant Inc.: Expert Tips for Creating Your Own Eatery.

 

Each camp is infused with business strategy and tips from legendary Jack Welch, the former CEO of GE and Executive Chairman of the Jack Welch Management Institute (JWMI). Under Welch's leadership, GE market capitalization had a 30-fold increase of more than $400 billion and in 1999 he was named "Manager of the Century" by Fortune magazine.

 

ESF has partnered with local powerhouse MLB, MLS and NFL teams, as well as many prominent cultural institutions on camp offerings, including The Franklin Institute, The Philadelphia Zoo, Vetri Community Partnership and The Woodmere Art Museum. The Junior Business Academy unites for the first time business leaders at both ESF and the Jack Welch Management Institute.    

 

"I have admired Jack Welch and the Institute for years," said ESF Co-founder and Executive Director Michael Rouse. "We could not pass up an opportunity to spark the entrepreneurial spirit of our campers by providing them with the tools to help them become the business leaders of tomorrow and give them the opportunity to learn valuable lessons inspired by one of the world's greatest business leaders." 

 

"Members of JWMI observed ESF Camps and came away excited to see the positive impact on the next generation of leaders," said Dean Sippel, CEO of the Jack Welch Management Institute.  

 

"Michael and his team do a great job for campers," Sippel said. "As the father of a 12-year-old, I know that the concepts JWMI teaches to business professionals can be equally beneficial to kids who love hands-on applications."

 

"Our world has changed dramatically," said Rouse. "A summer lemonade stand used to be the height of a young person's entrepreneurship. Now the sky is the limit."

Alexa Buckley, who attended ESF Camps before going to Harvard, is an example of the success young people can have, Rouse said. Buckley, 24, is the co-founder of Margaux, a thriving lifestyle shoe company. 

 "Junior Business Academy may help develop the next Alexa, Mark Zuckerberg or Mario Batali," Rouse said. "In just five days, parents can point their children toward a limitless future."  

In The Perfect Pitch, campers create a value proposition for a product or service. They study some of the most popular advertising campaigns and discover how to communicate a product or service through the power of words and images. The camp concludes with campers creating an advertising plan and an integrated marketing campaign. 

In Restaurant Inc., campers create a restaurant or food service company. They begin by exploring restaurant service styles, cuisine and consumers. They research a location, collaborate on a pricing strategy and select a décor. Campers end by building a brand for their eatery and creating a business plan and marketing strategy.

 

Each Junior Business Academy camp is one week long. Camps begin in late June with the exact dates varying by location. Details are available at https://www.esfcamps.com/

 

About ESF Camps

ESF is in the business of developing good people. Founded in 1982, the company annually provides award-winning summer enrichment programs for thousands of people while being a leader in the sports education and experience industries. ESF, which stands for education, sports and fun, operates 67 day camps in Connecticut, New York, New Jersey, Pennsylvania, Delaware, and Maryland. The company also operates baseball and softball camps for the Philadelphia Phillies, soccer camps for the Philadelphia Union and football and cheer camps for the Philadelphia Eagles. Based in Bryn Mawr, Pennsylvania, ESF supports the ESF Dream Camp Foundation, which provides after-school mentoring and summer camps for underprivileged children from Hartford, CT, and Philadelphia, PA.

 

For more information, visit www.ESFCamps.com.

 

About the Jack Welch Management Institute

The mission of the Jack Welch Management Institute at Strayer University is to transform the lives of students by providing them with the tools they need to become better leaders, build great teams, and help their organizations win. JWMI offers an online MBA program that is specifically designed to drive business insights that can be applied immediately, helping students become better leaders while accelerating their careers.

 

 To learn more about the Jack Welch Management Institute, visit http://www.jwmi.com or follow @JackWelchMBA on Twitter.

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