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Comment on : YWCA Princeton Appoints Diane Hasili Chief Marketing Officer


YWCA Princeton Appoints Diane Hasili Chief Marketing Officer

YWCA Princeton Appoints Diane Hasili Chief Marketing Officer

PRINCETON Diane Hasili has been named Chief Marketing Officer at the YWCA Princeton where she has responsibility for overseeing marketing and media relations, identifying strategic growth opportunities, and developing corporate partnerships.

Ms. Hasili will provide executive leadership and direction in the development of the firm’s brand strategy, advertising and publicity, membership growth, and the development of innovative programs to increase marketing effectiveness and profitability aligning marketing, sales and operational efforts.

A 20-year marketing professional, Ms. Hasili’s most recent experience includes ten years in global marketing with JPMorgan Chase. In the private sector, she created programs to address consumer needs for Fortune 500 companies including MasterCard, Western Union, L’Oréal, Citibank, and Merrill Lynch. In 2008, she founded Blue Stone Success and has been an advocate for financial literacy partnering with the NJ Coalition of Financial Education, the Sandy Weill H.S. for Economics and Finance, and Working In Support of Education. Ms. Hasili is an advisor to the Salvation Army of Mercer County and resides in Hamilton, NJ.

Ms. Hasili holds an MBA from Fordham University Graduate School of Business, a BS from Marymount College, and a professional certificate in digital media marketing from New York University.

YWCA Princeton

Established in 1922, the YWCA Princeton is a local not-for-profit organization with nearly 7,000 women, men, children and families as members. It serves Princeton and surrounding communities through social services, advocacy, education, and leadership development offering affordable programs dedicated to the empowerment of women and girls, and the elimination of racism. Programs include aquatics, arts, breast cancer resources, dance, early childhood education, English as a second language, gymnastics, martial arts, newcomers and women’s groups, and camps. It part of YWCA USA with 300 affiliates nationally and World YWCA with locations in 106 countries. For additional information, visit www.ywcaprinceton.org, or contact (609) 497-2100.